Choice Architecture and search engine marketing

Another article of mine was published yesterday by Mike Moran on his Biznology site. Check it out - When I grow up, I want to be a choice architect.. This one is about Choice Architecture, and offers a way to score your search engine marketing according to some principals laid out in recent book by Richard H. Thaler and Cass R. Sunstein, Nudge (which actually has nothing to do on the surface with search engine marketing).

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